“What goes wrong with Market
Studies”
Frequently I am asked
to vet and assess market studies, business plans and DPRs (Detailed Project
Reports) on the topic of supply chain, albeit specific to the Indian backdrop.
This, after the document owner has, in all earnest, already paid a hefty
amount to the researcher for the study and evaluation.
These impulses to seek second opinions are retrospective in nature... One understands this reaching out, since no matter how big the hospital, one's personal physician is still a trusted referral!
Where I get utterly flummoxed, is
the lack of quality & authenticity in the documents I am provided. Whereas, one ought to be barely dotting an odd alphabet (or none, preferably), the entire diagnosis and the conclusions suggested are often suspect. Especially when it comes to those on the topic of cold chain... I fail to
grasp what is passed off as a study sometimes. Recently, there was once again a
spate of annual releases on the cold chain sector, focus India. I was
provided a couple to assess and confirm upon. I repeat, I failed to understand...
