CrossTree Blog

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Doubling of Farmers' Income

In day-to-day conversation, a number of terms sometimes lead to confusion, especially when the words involved are in disconnect from colloquial and professional context. Revenue and profit are often used interchangeably by the average person, but these terms have separate meanings, albeit profit being an outcome of revenue. Contextual clarity on terminology is important to avoid confusion of intent or action. 

Value Realisation is directly linked to market connectivity, waste occurs when connections fail.
Revenue is a synonym for income, whereas profits mean net income. Profits, in simple terms, means the income or revenue that remains after all expenses.

Increase in Farm Yields is not always Revenue Generating